Who am I? Journalist, web marketing spacialist, websites developer, and a lot of other stuff, but most of all I am a curious person that is up to date about the latest news from digital and communication world Swimmer in my free time, I like to dive in the web and re-emerge with new and winning ideas able to astonish and amaze. In McLuhan’s opinion, the medium was the message; for me, the medium is a channel to know well and to revolutionize, within the message is everything. I have worked for several years as a journalist for press, radio and web publishers. Then I made quantitative and qualitative researches for Sipra (Rai Advertising) in the field of radio advertising. After that I dealt about web marketing, communication and events organizazion for a web agency and about sales support for a software house. I activated a VAT number to manage online projects as a freelance and actually I work as a webmaster for Seat Pagine Gialle.