I am Luigi Nervo, I deal with digital marketing, journalism and communication. I help publishers and media companies achieve business goals by improving brand awareness, increasing visualizations, and making a profit through content marketing, native advertising, and affiliation strategies.
Analysis, visualizations, monetization
Experiences in marketing and journalism allow me to maximize of online magazines and newspapers results and profit . Precise data analysis and flawless marketing strategy, along with communication and content marketing skills, are the ingredients to increase visualizations and engagement, and then convert them into value conversions for advertisers and publishers.
I address publishers and media companies that want to leverage every digital channel to increase visualizations and want to apply monetization strategies like native advertising, content marketing, and affiliation.
My skills are a mix between marketing, communication and journalism. Having worked all these sectors, I have a very in-depth overview that allows me to plan a complete strategy able to bring concrete and measurable resultsin compliance with the editorial line and quality journalistic work.
I have strong Seo skills and I am able to increase organic traffic and views from Google search, Google Discover and other online channels. I have achieved excellent results in indexing andtraffic acquiring from both cold articles and hot news.
I coordinate, from marketing side, editorial groups and specialized authorsand I create multimedia and journalistic content. Thanks to data and trend analysis, I find out which topics have the greatest potential for a specific portal and I apply techniques that improve indexing, visualizations, and conversions. I provide technicians with the information they need to optimize websites and develop innovative tools for the work of the entire editorial team.
My marketing skills have led me to a kind ofjournalism with a results-oriented and monetization-oriented approach. I am always in contact with the sales team and I collaborate in the realization of special projects related to specific commercial offers for some customers. I also deal with the management of strategies and monetization activities related toaffiliation on Amazon and other channels.
I always keep up to date on the latest developments related to digital marketing and communication. Thus, thanks to analytical thinking and the ability to think outside the box, I can anticipate trends. Many of my professional successes came precisely from the use of innovative strategies at the right time.
Experience in the field
Journalism has been the starting point of my professional career. I have collaborated for several print, radio and online newspapers. Then, I have carried out marketing assignments related to radio(Sipra, Rai Pubblicità)and the web (Seat Pagine Gialle and several web agencies).
Marketing and journalism skills fusion has built an original professional figure able to achieve excellent results from the point of view of traffic acquisition and monetization. In my last experience at Italianoline, I have chieved and exceeded challenging goals by applying working methods and strategies that are unique in the Italian media scenario.