Blog of Luigi Nervo

Web marketing, communication and advertising

Web and inbound marketing, how to attract new customers

inbound marketingThanks to the web, inbound marketing has now overtaken the call center or telemarketing. Today blogs, social media, SEO activities and direct email marketing become the most effective means of generating leads during the first step of the sales funnel. The inbound marketing responds to a different philosophy than outbound: instead of bombarding consumers with one-way messages, the company is reached after a search by an interested consumer. Read More

Google Hotel Finder, the hotels search engine

Google Hotel FinderLooking for a hotel in Italy or abroad? Google Hotel Finder is your ideal search engine. It is a useful tool for web marketing in tourism, an opportunity for facilities to get more online visibility and promote their business through the best offers, promotions, and user generated reviews. It’s part, such as Google Flights, of the products portfolio planned by the American company to attack the tourism online market. How does Google Hotel Finder work? Read More

SEO, how to do link building to index a website on Google

SEO link buildingLink building is one of the SEO techniques to index a website on Google and other search engines. Often overlooked, this activity is extremely important to guarantee the credit of a web page. How does link building work? Google detect internal backlinks and backlinksfrom other websites, assigning a higher score on pages with many links, especially from websites considered authoritative in the same field. Read More

Sicilia Vacanza, the Sicilian tourism web portal

Sicilia VacanzaSicilia Vacanza, historical tourism in Sicily web portal, is the case history of how we can bring out a site from Google Penguin penalization thanks to Seo. The portal, for years at the head of Google searches for queries related to holidays in Sicily, was declassified because of some becklink judged illegal by the search engine and because of the Google algorithm changes that occurred several times in recent years. Read More

Export and ecommerce in Russia: Yandex better then Google

Yandex, il motore di ricerca della RussiaHow to optimize ecommerce and exports in Russia? Adapting to the market where Yandex has surpassed Google as a local search engine and Ozon is the most popular e-commerce service, better then superpowers such as eBay and Amazon. That of Russia and the former Soviet republics is a fast-growing market, but it is characterized by elements linked to the language and the development of a vast area between Europe and Asia that make it a unique case in the world. Russia is a gold mine for the European countries hit by the economic crisis. Read More

ROI calculation of online advertising by Google AdWords

ROI dellapubblicità con Google AdwordsHow much does online advertising by Google AdWords cost? What is the return on investment (ROI)? Planning an advertising campaign on Internet, as on every channel, means studying carefully a plan that is oriented to specific goals that can be measured with precision. John Wanamaker, the American pioneer of marketing, in the nineteenth century said : “Half of what I spend on advertising is lost, the problem is that I do not know which half”. Read More