Blog of Luigi Nervo

Web marketing, communication and advertising

Profession customer relationship marketing manager (CRM)

consumer relationship marketing managerThe costumer relationship marketing manager (CRM) is the figure in the company who is in charge of loyalty marketing and acquisition of new customers. His main weapon is Direct Email Marketing (DEM), ie the part concerning the sending of newsletters and analysis, but he can also cover the management of all customer service support where required. His duties may vary depending on the company that sells products and services to consumers or business. According to the Page Personnel study of Italian salary, the customer relationship marketing manager is one of the figures related to the area of new media strongly linked to marketing. Read More

Profession webmaster, the website guardian

Professione webmaster The webmaster is one of the most classic between the web professions. It is not only involved with the creation of websites, but their management and maintenance in compliance with international standards are the heart of his work. Its activity intersects with those of other web specialists and assignments may vary depending on the size and complexity of the company for which he works. According to the Page Personnel study of Italian salary, the webmaster is part of the professions related to information technology, so it is more a technical area related with computer science than with marketing and communication. Read More

How to make a multilingual website on WordPress

Sito web multilingua con WordPressMore and more customers are asking for a multilingual website to intercept foreign markets. How to do on WordPress? The solution is the free plugin qTranslate, but it is not enough just install it: you need to build an efficient structure, to set the qTranslate parameters, to add extensions and fix something in the code. Thre are not simple operations are required a deep knowledge about WordPress and some basics of Php language; but, once settled, qTranslate plugin is very effective and easy to use. Below I will write step by step how to make a multi-language website on WordPress, using the example of a blog both in Italian and English. Read More

Graph Search, benefits for Facebook Ads advertising

pubblicità su Facebook AdsGraph Search is the new tool to increase the effectiveness and value of Facebook Ads advertising campaigns and social media marketing. How? Improving the online experience of users, their permanence and the interaction with their interests, a blessing for anyone involved in social media marketing and online advertising. To better understand, let’s briefly some aspects of how Graph Search works. You can now make precise searches that are based on interests, likes and friends’ actions. For example: Chinese restaurants in New York frequented by Chinese friends. Read More