Online advertising
Reach people you are looking for. Thanks to online advertising (Google AdWords and other services), you can directly address well-defined groups of individuals, clustered by personal data and relevance. And you are able to know exactly how you earn for every cent you have paid.
Personal data processing, GDPR and online advertising: the truth
The issue of personal data processing by websites and applications is very delicate and controversial. On the one hand, there are often excessive concerns that this information can be used to spy on us. On the other hand there is the need to collect it for the...
ROI calculation of online advertising by Google AdWords
How much does online advertising by Google AdWords cost? What is the return on investment (ROI)? Planning an advertising campaign on Internet, as on every channel, means studying carefully a plan that is oriented to specific goals that can be measured with precision....
Why advertising? How does the cost of a product change?
An advertised product costs more than one that did not use an advertising campaign to promote. So why to advertise? There are many to wonder why they have to pay a product more only to cover the investment in marketing undertaken by the company, while they can find...
I have achieved Google Adwords individual qualification
After I passed the exams, I have achieved the individual qualification as a professional in online advertising by Google Adwords with a specialization in advertising on the search network. To achieve this goal, I had to pass the exam about the basic elements of online...
I have passed the first exam for Google Adwords qualification
I have passed the first exam to obtain the Google Adwords individual qualification that proves the knowledge of the basic principles of online advertising on the most used search engine in the world. The first examination, which is required to achieve the Google...
Graph Search, benefits for Facebook Ads advertising
Graph Search is the new tool to increase the effectiveness and value of Facebook Ads advertising campaigns and social media marketing. How? Improving the online experience of users, their permanence and the interaction with their interests, a blessing for anyone...
More articles from the blog
The Seo guide for journalists
Increasing views and sessions is what publishers are increasingly requiring editors and journalists to do. Today Google is the main source of traffic for most news websites struggling to improve ranking in Search and especially in Discover and Top Stories. This guide...
How much do a cloud video or a Facebook post pollute
A cloud or Instagram uploaded photo or video, a post on Facebook, an online article or a WhatsApp message are polluting. By reducing paper consumption we have undoubtedly protected large forests, but with the Internet we produce another type of pollution. Every data...
5 reasons not to open an e-commerce
Opening an ecommerce can be a way to sell and earn more because it expands the reach of our store. But it's not always the best solution: managing an e-commerce means commitment and investment. Let's forget the false myth that you immediately become rich with little...
