Online advertising
Reach people you are looking for. Thanks to online advertising (Google AdWords and other services), you can directly address well-defined groups of individuals, clustered by personal data and relevance. And you are able to know exactly how you earn for every cent you have paid.
ROI calculation of online advertising by Google AdWords
How much does online advertising by Google AdWords cost? What is the return on investment (ROI)? Planning an advertising campaign on Internet, as on every channel, means studying carefully a plan that is oriented to specific goals that can be measured with precision....
Why advertising? How does the cost of a product change?
An advertised product costs more than one that did not use an advertising campaign to promote. So why to advertise? There are many to wonder why they have to pay a product more only to cover the investment in marketing undertaken by the company, while they can find...
I have achieved Google Adwords individual qualification
After I passed the exams, I have achieved the individual qualification as a professional in online advertising by Google Adwords with a specialization in advertising on the search network. To achieve this goal, I had to pass the exam about the basic elements of online...
I have passed the first exam for Google Adwords qualification
I have passed the first exam to obtain the Google Adwords individual qualification that proves the knowledge of the basic principles of online advertising on the most used search engine in the world. The first examination, which is required to achieve the Google...
Graph Search, benefits for Facebook Ads advertising
Graph Search is the new tool to increase the effectiveness and value of Facebook Ads advertising campaigns and social media marketing. How? Improving the online experience of users, their permanence and the interaction with their interests, a blessing for anyone...
More articles from the blog
How to use Seo on LinkedIn to get recruiters to find you
LinkedIn is the place by definition where companies publish their job offers and the most valuable resource for those looking for their first job or new job opportunities. There are many possibilities, but it is not easy to rise in a social media where the competition...
How to open an e-commerce with a physical store
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
How to read your Facebook page stats
How many people have seen Facebook posts? Who are page fans? How many of them have interacted? To see Facebook page stats and to be able to read them is crucial to plan best contents and to keep growing. To increase the number of Facebook fans is satisfying, but this...
