Online advertising
Reach people you are looking for. Thanks to online advertising (Google AdWords and other services), you can directly address well-defined groups of individuals, clustered by personal data and relevance. And you are able to know exactly how you earn for every cent you have paid.
13 Free Google Tools for SEO and Digital Marketing
If we talk about digital marketing, we have to mention Google, one of the most important channels for a successful strategy. A primary source of organic and paid traffic, it can significantly increase both conversions and brand reputation. A company that is so...
My experience between theatrical improvisation and digital marketing
To be successful in digital marketing, hard skills (for example, knowledge of SEO techniques and how campaigns work on Google and Meta Ads) are essential, but also soft skills, non-technical qualities that are able to make a real difference. Almost two years ago, I...
How to make your website accessible and compliant with EU law
Digital accessibility is an increasingly central issue in the world of the web, both to ensure an inclusive experience for users with disabilities and to comply with current regulations. Having a website that is not accessible to people with disabilities is like...
La toolbox for email marketing and DEM
Imagine turning every email into a conversation that customers are looking forward to and accompanying them step by step to complete an action. The right platforms for email marketing (DEM) and marketing automation can turn a simple message into a powerful conversion...
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get. In...
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
Customer Value Proposition, the deep reason behind a brand
Have you ever bought a product without a second thought, feeling that it was made just for you? Or maybe you chose a service because it seemed to fit your needs perfectly, without even considering the competition? Behind these decisions is a powerful strategy: the...
Instagram goes vertical: the new photo and Reels specifications
Instagram has just made an epochal move: the profile grid, historically characterized by square content, has adapted to vertical formats since January 2025. This change marks the end of the era characterized by an orderly layout made up of 1:1 elements, which has...
10 trends that are going to revolutionize digital marketing in 2025
The disruptive novelty of the last year has been artificial intelligence. ChatGPT and competing platforms, chatbots, and neural networks have revolutionized many industries, including digital marketing. This technology is going to keep growing in 2025, but other...
More articles from the blog
13 Free Google Tools for SEO and Digital Marketing
If we talk about digital marketing, we have to mention Google, one of the most important channels for a successful strategy. A primary source of organic and paid traffic, it can significantly increase both conversions and brand reputation. A company that is so...
My experience between theatrical improvisation and digital marketing
To be successful in digital marketing, hard skills (for example, knowledge of SEO techniques and how campaigns work on Google and Meta Ads) are essential, but also soft skills, non-technical qualities that are able to make a real difference. Almost two years ago, I...
How to make your website accessible and compliant with EU law
Digital accessibility is an increasingly central issue in the world of the web, both to ensure an inclusive experience for users with disabilities and to comply with current regulations. Having a website that is not accessible to people with disabilities is like...
La toolbox for email marketing and DEM
Imagine turning every email into a conversation that customers are looking forward to and accompanying them step by step to complete an action. The right platforms for email marketing (DEM) and marketing automation can turn a simple message into a powerful conversion...
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get. In...
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
