E-commerce and online sales

More and more companies are finding out online sales channel, eithin e-commerce and marketplaces like Amazon. Many aspects and channels of advertising and communication help to the success of the online sales strategy.
5 reasons not to open an e-commerce

5 reasons not to open an e-commerce

Opening an ecommerce can be a way to sell and earn more because it expands the reach of our store. But it's not always the best solution: managing an e-commerce means commitment and investment. Let's forget the false myth that you immediately become rich with little...

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How to open an e-commerce with a physical store

How to open an e-commerce with a physical store

Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...

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Quality content rewards the Seo: the Google EAT model

No more fake news. Faced with a drop in the level of information and excessive use of sensationalistic headlines, Google and other online platforms have decided to act and reward authentic news from sources deemed reliable. To establish the reliability of a news or a...

How to choose hashtags for photos on Instagram

Choosing the best hashtags for photos or stories on Instagram isn't as easy as it sounds: we often spend more time thinking about what to write in the caption than taking the photo. Whether you're an influencer, a company's social media manager, or a simple user,...

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