E-commerce and online sales
More and more companies are finding out online sales channel, eithin e-commerce and marketplaces like Amazon. Many aspects and channels of advertising and communication help to the success of the online sales strategy.What’s the price of a bowl of rice? The perfect price tag trick
Price is one of the essential elements of the product sheet both for e-commerce or paper catalog, but it is also very important for advertisement, landing page or affiliate link on a blog. Your product may be the best on the market, but sooner or later you have to...
5 reasons not to open an e-commerce
Opening an ecommerce can be a way to sell and earn more because it expands the reach of our store. But it's not always the best solution: managing an e-commerce means commitment and investment. Let's forget the false myth that you immediately become rich with little...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
Export and ecommerce in Russia: Yandex better then Google
How to optimize ecommerce and exports in Russia? Adapting to the market where Yandex has surpassed Google as a local search engine and Ozon is the most popular e-commerce service, better then superpowers such as eBay and Amazon. That of Russia and the former Soviet...
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How to remove pages and URLs from Google search results
Incorrect or misleading information, or a negative interpretation can be very harmful to a company. If it appears on the first page of Google for important queries, you may want to batten down the hatches and deindex the URL, or make it end up on the second page. It...
Journey to the center of the Metaverse: what it is and how it works
On October 28, 2021, Mark Zuckerberg revealed to the world his plans on the Metaverse and since then everyone has started talking about it or looking for information about it. It is clear that it is a virtual universe where people can live a kind of parallel life and...
The 7 digital marketing trends of 2022
Pandemic and Covid have been a turning point that in last two years has changed our consumer behaviour and triggered processes that in 2022 will keep growing. Out of necessity, many consumers have approached digital ecosystem, learned about online payment methods and...