E-commerce and online sales

More and more companies are finding out online sales channel, eithin e-commerce and marketplaces like Amazon. Many aspects and channels of advertising and communication help to the success of the online sales strategy.
5 reasons not to open an e-commerce

5 reasons not to open an e-commerce

Opening an ecommerce can be a way to sell and earn more because it expands the reach of our store. But it's not always the best solution: managing an e-commerce means commitment and investment. Let's forget the false myth that you immediately become rich with little...

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How to open an online store from a physical shop

How to open an online store from a physical shop

Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...

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How to remove pages and URLs from Google search results

Incorrect or misleading information, or a negative interpretation can be very harmful to a company. If it appears on the first page of Google for important queries, you may want to batten down the hatches and deindex the URL, or make it end up on the second page. It...

The 7 digital marketing trends of 2022

Pandemic and Covid have been a turning point that in last two years has changed our consumer behaviour and triggered processes that in 2022 will keep growing. Out of necessity, many consumers have approached digital ecosystem, learned about online payment methods and...