Marketing and communication strategy
You can’t improvise a good marketing strategy: analysis, study and planning are essential. Digital marketing offers a lot of possibilities to achieve business goals and you can track everything online.
Dentists and medical centers: the importance of the website and Google
As a result of Google's recent developments, more and more dentists and medical practices are using the online channel to get found by potential customers and to get more appointments. Customers are also increasingly trying to use a faster way to booking specialist...
How Google changed the travel and tourism industry
Google's goal is to provide answers to users. By now the search engine allows us to immediately find all the information we are looking for, to book directly and to get unsolicited but interesting advice. This has recently led to major upheavals in the tourism and...
Selling used cars online: the perfect marketing strategy
Competition between dealerships selling used cars online is very high. On Internet there is a lot of crowding, but with a perfect marketing strategy you can stand out and get noticed, thus reaching users who are already at an advanced stage of buying at a competitor...
7 steps to let your local business be found online
Are gone the days that shops or studios let them be found only thanks to newspaper ads, billboards, word of mouth or commercials in some local cinema. Today clients search online what they need and it is here that a local business should be visible and should overcome...
A time travel: digital marketing 7 years ago
Web run fast and in seven years digital world has changed a lot. I realized this while I was rebuilding this blog that had been launched in february 2013 and left one year later primarily beacause of lack of time. Putting my hands again on this website and rereading...
Web and inbound marketing, how to attract new customers
Thanks to the web, inbound marketing has now overtaken the call center or telemarketing. Today blogs, social media, SEO activities and direct email marketing has become the most effective means of generating leads during the first step of the sales funnel. L'inbound...
More articles from the blog
The Seo guide for journalists
Increasing views and sessions is what publishers are increasingly requiring editors and journalists to do. Today Google is the main source of traffic for most news websites struggling to improve ranking in Search and especially in Discover and Top Stories. This guide...
How much do a cloud video or a Facebook post pollute
A cloud or Instagram uploaded photo or video, a post on Facebook, an online article or a WhatsApp message are polluting. By reducing paper consumption we have undoubtedly protected large forests, but with the Internet we produce another type of pollution. Every data...
5 reasons not to open an e-commerce
Opening an ecommerce can be a way to sell and earn more because it expands the reach of our store. But it's not always the best solution: managing an e-commerce means commitment and investment. Let's forget the false myth that you immediately become rich with little...
