Marketing and communication strategy
You can’t improvise a good marketing strategy: analysis, study and planning are essential. Digital marketing offers a lot of possibilities to achieve business goals and you can track everything online.
Does it still make sense to talk about the Metaverse?
Three years ago, the Metaverse had become a trending topic in the digital and business landscape. Many opinion-makers claimed that it would be the future of the web and that a revolution had begun. Indeed, few really understood it. Then the hype has faded and the...
La toolbox for email marketing and DEM
Imagine turning every email into a conversation that customers are looking forward to and accompanying them step by step to complete an action. The right platforms for email marketing (DEM) and marketing automation can turn a simple message into a powerful conversion...
12 daily-use SEO tools you can’t live without
To do SEO, you need creative thinking, the ability to analyze data and excellent tools that can give support at every stage, from keyword research to content creation. Every professional has their own toolbox, containing a set of SEO tools adapted to their skills and...
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get. In...
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
Google Search Console and Analytics: how to analyze data
Analyzing the data on Google Search Console and Analytics, we can certainly see substantial and growing differences as the volume of organic traffic increases. If we compare with other tracking systems, for example Yandex Metrica, we see that the values still change....
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
How to respond to negative reviews and comments on social media
Responding to negative reviews, comments, and feedback on social isn't just about moderating and handling issues, it's about developing an opportunity to connect more closely with customers. Even the fiercest criticism can turn into a positive review, and a customer...
Content marketing and Copywriting are not the same thing
A cup of coffee with milk added is a macchiato; frothed milk with the addition of coffee is a cappuccino. In the same way, content marketing and copywriting are two marketing activities with very similar ingredients, but with different procedures and doses. These two...
More articles from the blog
Does it still make sense to talk about the Metaverse?
Three years ago, the Metaverse had become a trending topic in the digital and business landscape. Many opinion-makers claimed that it would be the future of the web and that a revolution had begun. Indeed, few really understood it. Then the hype has faded and the...
La toolbox for email marketing and DEM
Imagine turning every email into a conversation that customers are looking forward to and accompanying them step by step to complete an action. The right platforms for email marketing (DEM) and marketing automation can turn a simple message into a powerful conversion...
12 daily-use SEO tools you can’t live without
To do SEO, you need creative thinking, the ability to analyze data and excellent tools that can give support at every stage, from keyword research to content creation. Every professional has their own toolbox, containing a set of SEO tools adapted to their skills and...
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get. In...
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
Google Search Console and Analytics: how to analyze data
Analyzing the data on Google Search Console and Analytics, we can certainly see substantial and growing differences as the volume of organic traffic increases. If we compare with other tracking systems, for example Yandex Metrica, we see that the values still change....
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
