Marketing and communication strategy
You can’t improvise a good marketing strategy: analysis, study and planning are essential. Digital marketing offers a lot of possibilities to achieve business goals and you can track everything online.
Dentists and medical centers: the importance of the website and Google
As a result of Google's recent developments, more and more dentists and medical practices are using the online channel to get found by potential customers and to get more appointments. Customers are also increasingly trying to use a faster way to booking specialist...
How Google changed the travel and tourism industry
Google's goal is to provide answers to users. By now the search engine allows us to immediately find all the information we are looking for, to book directly and to get unsolicited but interesting advice. This has recently led to major upheavals in the tourism and...
Selling used cars online: the perfect marketing strategy
Competition between dealerships selling used cars online is very high. On Internet there is a lot of crowding, but with a perfect marketing strategy you can stand out and get noticed, thus reaching users who are already at an advanced stage of buying at a competitor...
7 steps to let your local business be found online
Are gone the days that shops or studios let them be found only thanks to newspaper ads, billboards, word of mouth or commercials in some local cinema. Today clients search online what they need and it is here that a local business should be visible and should overcome...
A time travel: digital marketing 7 years ago
Web run fast and in seven years digital world has changed a lot. I realized this while I was rebuilding this blog that had been launched in february 2013 and left one year later primarily beacause of lack of time. Putting my hands again on this website and rereading...
Web and inbound marketing, how to attract new customers
Thanks to the web, inbound marketing has now overtaken the call center or telemarketing. Today blogs, social media, SEO activities and direct email marketing has become the most effective means of generating leads during the first step of the sales funnel. L'inbound...
More articles from the blog
5 reasons not to open an e-commerce
Opening an ecommerce can be a way to sell and earn more because it expands the reach of our store. But it's not always the best solution: managing an e-commerce means commitment and investment. Let's forget the false myth that you immediately become rich with little...
Quality content rewards the Seo: the Google EAT model
No more fake news. Faced with a drop in the level of information and excessive use of sensationalistic headlines, Google and other online platforms have decided to act and reward authentic news from sources deemed reliable. To establish the reliability of a news or a...
How to choose hashtags for photos on Instagram
Choosing the best hashtags for photos or stories on Instagram isn't as easy as it sounds: we often spend more time thinking about what to write in the caption than taking the photo. Whether you're an influencer, a company's social media manager, or a simple user,...
