Marketing and communication strategy

You can’t improvise a good marketing strategy: analysis, study and planning are essential. Digital marketing offers a lot of possibilities to achieve business goals and you can track everything online.

7 steps to let your local business be found online

25 Jun 2020 | Marketing and communications

Are gone the days that shops or studios let them be found only thanks to newspaper ads, billboards, word of mouth or commercials in some local cinema. Today clients search online what they need and it is here that a local business should be visible and should overcome...

A time travel: digital marketing 7 years ago

20 Jun 2020 | Marketing and communications

Web run fast and in seven years digital world has changed a lot. I realized this while I was rebuilding this blog that had been launched in february 2013 and left one year later primarily beacause of lack of time. Putting my hands again on this website and rereading...

Web and inbound marketing, how to attract new customers

17 Jan 2014 | Marketing and communications

Thanks to the web, inbound marketing has now overtaken the call center or telemarketing. Today blogs, social media, SEO activities and direct email marketing has become the most effective means of generating leads during the first step of the sales funnel. L'inbound...

Cheap or free websites? Where is the catch?

28 Aug 2013 | Marketing and communications

Vuoi realizzare un sito web economico? È possibile risparmiare ma attenti alle fregature. Molti promettono siti web in un minuto o gratis, ma con mille asterischi e note scritte in caratteri minuscoli. Come in ogni cosa, se c’è bisogno di un servizio o di un prodotto...

Profession customer relationship marketing manager (CRM)

1 Aug 2013 | Marketing and communications

The costumer relationship marketing manager (CRM) is the figure in the company who is in charge of loyalty marketing and acquisition of new customers. His main weapon is Direct Email Marketing (DEM), ie the part concerning the sending of newsletters and analysis, but...

Profession webmaster, the website guardian

20 Jul 2013 | Marketing and communications

The webmaster is one of the most classic between the web professions. It is not only involved with the creation of websites, but their management and maintenance in compliance with international standards are the heart of his work. Its activity intersects with those...

How to open an e-commerce with a physical store

4 Jul 2020 | E-commerce

Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...