ROI calculation of online advertising by Google AdWords

ROI dellapubblicità con Google AdwordsHow much does online advertising by Google AdWords cost? What is the return on investment (ROI)? Planning an advertising campaign on Internet, as on every channel, means studying carefully a plan that is oriented to specific goals that can be measured with precision. John Wanamaker, the American pioneer of marketing, in the nineteenth century said : “Half of what I spend on advertising is lost, the problem is that I do not know which half”. Read More

Does a fast site improve Seo ranking on Google?

sito web veloceThe uploading speed of the website is one of the factors that affect the ranking on Google. So making a fast website, helps the Seo activities and allows you to increase traffic from search engines. Obioviously, a fast website is not enough to position itself at the head of the search results, but this is one of the factors that Google considers to enhance the experience of users who are looking for information on the Internet. Read More

I passed the first exam for Google Adwords qualification

Qualifica individuale di Google Adwords

I passed the first exam to obtain the Google Adwords individual qualification that proves the knowledge of the basic principles of online advertising on the most used search engine in the world. The first examination, which is required to achieve the Google Adwords qualification, consists of 95 questions with four possible answers, both single-choice and multiple-choice. The time limit to complete the online test is 120 minutes, but it takes a lot less to finish it safely. The minimum threshold of correct answers for passing the exam is 85%. Read More