Profession customer relationship marketing manager (CRM)

consumer relationship marketing managerThe costumer relationship marketing manager (CRM) is the figure in the company who is in charge of loyalty marketing and acquisition of new customers. His main weapon is Direct Email Marketing (DEM), ie the part concerning the sending of newsletters and analysis, but he can also cover the management of all customer service support where required. His duties may vary depending on the company that sells products and services to consumers or business. According to the Page Personnel study of Italian salary, the customer relationship marketing manager is one of the figures related to the area of new media strongly linked to marketing. Read More

Graph Search, benefits for Facebook Ads advertising

pubblicità su Facebook AdsGraph Search is the new tool to increase the effectiveness and value of Facebook Ads advertising campaigns and social media marketing. How? Improving the online experience of users, their permanence and the interaction with their interests, a blessing for anyone involved in social media marketing and online advertising. To better understand, let’s briefly some aspects of how Graph Search works. You can now make precise searches that are based on interests, likes and friends’ actions. For example: Chinese restaurants in New York frequented by Chinese friends. Read More