ABOUT ME

Web marketing, digital and online communication, ecommerce

Internet, marketing and communication are the main aspects of my professional profile.

I am Luigi Nervo and I am skilled in web marketing, Seo, Sem, Google Adwords, social media marketing, mobile marketing, lead generation and ecommerce.

My working method integrates analysis and creativity, allowing me to discover new strategies to achieve specific goals.

I am a freelance and currently I collaborate with the web agency Jusan Network.

Main projects of the last period: the news website Ecommerce Guru and the event Ecommerce Day.


MY WORK

From journalism to web marketing
From October 2012

Jusan Network

Web marketing specialist

Customers web marketingand online communication strategic planning.
Seo and search engine optimized contents management.
Social media marketing, Sem and online advertising with Google Adwords and social networks.
Ecommerce Day event organization ang Ecommerce Guru portal management.


June 2012 - November 2012

Advanced Mobility

Communication manager

Online and offline integrated communication strategy.
CRM e social media marketing.
Public relations, brochure and press releases management.


January 2012 - April 2012

Sipra

Editorial advertising marketing editoriale for the radio

Qualitative and quantitative analysis about media consumption and purchasing behaviour.
Audience measurement and competitors activity monitoring.
Podcast download and iTunes charts monitoring.
Advertising schedule planning and sales support researches.


February 2009 - January 2012

Nuovasocietà, Articolo Tre

Editor-in-chief

Editorial staff management.
Multimedia news editing in written, audio and video format.


February 2009 - January 2012

Zipnews, Zip Progetti

Journalist, correspondent, copywriter

Desk and field journalism, writing and reading of news broadcasting.
News reporting for press, radio and web media, copywriting for advertising campaigns.
WordPress website management.


April 2004 - February 2012

Il Corriere Sportivo, La Piazza (Torino), La Nuova Periferia (Settimo Torinese)

Reporter

Community journalism about Turin and Piedmont.
Sport Journalism.


MY EDUCATION

Communication and marketing
September 2011 - July 2012

Professional master in marketing and communication

Turin IED

Marketing strategy, marketing operations, market research, media system, events organization, public relations, advertising, communication, web marketing.


March 2007 - 14 July 2010

Master's degree in Multimedia and mass communication (110 cum laude)

Turin University

Communication techniques and languages of traditional and new media.
Final discussion in Journalistic language: "News by two sides. The Gulf War on the pages of The New York Times and La Stampa" (supervisor: prof. Mimmo Candito).


September 2005 - 12 February 2007

Bachelor's degree in Communication studies at Turin University

Turin University
1998 - 2003

Diploma di maturita' scientifica

High school diploma at Scientific lyceum Copernico in Torino

MY SKILLS

Good writing and deep knowledge of digital tools

Advertising

Google Adwords
9 on 10
Social advertising
7 on 10
Traditional advertising
7 on 10

Content management

Writing/copywriting
10 on 10
Video editing
8 on 10
Audio editing
7 on 10
Digital images editing
7 on 10

Marketing tools

Google Analytics
9 on 10
Sinottica (GFK Eurisko)
9 on 10
Quantitative analysis
9 on 10

Internet

Wordpress
9 on 10
Html/Css/Php
7 on 10
Ecommerce websites
9 on 10
Seo (Search Engines Optimization)
10 on 10

Media

Internet
10 on 10
Social media
10 on 10
Radio
9 on 10
Press
10 on 10
Tv/video
8 on 10

Events organization

Contents planning
10 on 10
Logistics
6 on 10
Management
7 on 10
Communication
10 on 10
Public speaking
8 on 10

MY ACTIVITIES

Marketing and communication, from strategy to action

What can I do? Marketing strategies, e-commerce, search engine optimization, Google Adwords and Facebook advertising, websites building, contents management, social media marketing and press office.

To know more, click on the following pictures or write to me.

Marketing

Communication