Luigi Nervo

Digital marketing, advertising and communication

Turin (Italy)

Luigi Nervo, digital marketing manager

Luigi Nervo, a Turin-based digital marketing manager specializing in Seo, lead generation, content management and communications.

From this site, you can contact me for proposals and collaborations, or to exchange opinions on the topics covered. Here you can find insights into the digital world and some advice on how to add value to marketing activities.

Be smart, think Digital

The communicative and SEO power of images

The communicative and SEO power of images

The choice of images for blogs and e-commerce is a crucial aspect and should be considered an integral part of the process of creating content for the web. Like a headline, it invites the reader to click on a preview and, even more, grabs his attention and highlights...

The Affiliate Marketing Article That Converts

The Affiliate Marketing Article That Converts

Do you have a great deal of knowledge and experience on a topic of interest? Are you authoritative or are you building your authority in the industry? Do you already have a blog or social media channels? Do you want to make money by creating online content? An...

How to build quality backlinks for your website

How to build quality backlinks for your website

A good backlink profile is among the factors that can affect a page or website ranking on Google. Its weight in an SEO strategy is a controversial topic among supporters and detractors of link building, but its role in communicating authoritativeness and reliability...

SEO guide on Google Discover optimization

SEO guide on Google Discover optimization

Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...

How to Start Selling on Amazon

How to Start Selling on Amazon

Amazon can be an excellent alternative online sales channel or in addition to e-commerce and physical stores. Indeed, this is the most popular marketplace in the world, globally operative in most Western countries and often used as a direct access to search for...

How to Promote YouTube Channel with sponsored videos

How to Promote YouTube Channel with sponsored videos

Between 2023 and 2024, YouTube has introduced a new paid tool to quickly grow the number of subscribers to your channel and then expand organic audience of uploaded videos, that, as a result, appear most often among those recommended. This is YouTube Promotion, a...

Google Search Console and Analytics: how to analyze data

Google Search Console and Analytics: how to analyze data

Analyzing the data on Google Search Console and Analytics, we can certainly see substantial and growing differences as the volume of organic traffic increases. If we compare with other tracking systems, for example Yandex Metrica, we see that the values still change....

The ultimate Seo guide for journalists and online content editors

The ultimate Seo guide for journalists and online content editors

Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...

How to open an online store from a physical shop

How to open an online store from a physical shop

Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...

Add value to your digital marketing