Luigi Nervo
Digital marketing, advertising and communication
Turin (Italy)
Luigi Nervo, a Turin-based digital marketing manager specializing in Seo, lead generation, content management and communications.
From this site, you can contact me for proposals and collaborations, or to exchange opinions on the topics covered. Here you can find insights into the digital world and some advice on how to add value to marketing activities.
Be smart, think Digital
Content marketing and Copywriting are not the same thing
A cup of coffee with milk added is a macchiato; frothed milk with the addition of coffee is a cappuccino. In the same way, content marketing and copywriting are two marketing activities with very similar ingredients, but with different procedures and doses. These two...
Social opportunities and free websites to rank on Google
A proper ranking on Google is a slow process that depends on several aspects, such as the age and authority of the domain, the incoming links and, of course, the quality of the content. This is an important and essential multi-channel activity that can benefit from...
Five Foolproof Tricks to Increase Average Time on Page
The average time spent by a user on a web page is an important signal that usually reveals their engagement and interest in a content or information page. This is less true for a transactional intent webpage, where quality is instead defined by the less time spent...
Google Leak: the secrets of the algorithm revealed
In May 2024, the Google Leak case broke out, a momentous event that confirms many assumptions already known by those involved in SEO, often in contradiction with official statements. Some secret APIs of the search engine algorithm have become public knowledge and have...
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
Google Search Console and Analytics: how to analyze data
Analyzing the data on Google Search Console and Analytics, we can certainly see substantial and growing differences as the volume of organic traffic increases. If we compare with other tracking systems, for example Yandex Metrica, we see that the values still change....
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
