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Political Communication encompasses the techniques and strategies used to transmit political messages to a target audience. In the digital age, marketing has become a cornerstone of political communication, offering new channels and tools to reach voters, such as soclai media, email marketing, advertising and influencers.

Political communication is a complex and ever-evolving field. It’s crucial to be aware of the challenges and risks associated with propaganda and misinformation, polarization of political debate and ethical concerns connected to the processing of personal data for voter profiling. When used strategically, it can help politicians reach a broader and more diverse audience.

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