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Nowadays, companies are increasingly looking to expand their reach beyond their domestic markets and into new international territories. Internationalization refers to the process of adapting and optimizing strategies to effectively target and engage audiences in different countries and cultures.

Internationalizing of marketing activities requires careful planning, strategic execution, and a deep understanding of the cultural nuances of each target market. By effectively adapting and optimizing their digital marketing strategies, companies can successfully expand their global reach, engage new audiences, and achieve sustainable growth in the international marketplace.

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