Blog about Digital Marketing

Tips and insights about digital marketing, communication, Seo and e-commerce. Through this blog, I collect some of my experiences and cues from a field that is evolving constantly and quickly.

How to open an e-commerce with a physical store

How to open an e-commerce with a physical store

Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...

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How to read your Facebook page stats

How to read your Facebook page stats

How many people have seen Facebook posts? Who are page fans? How many of them have interacted? To see Facebook page stats and to be able to read them is crucial to plan best contents and to keep growing. To increase the number of Facebook fans is satisfying, but this...

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Does your website Seo work? The analysis in 3 steps

Does your website Seo work? The analysis in 3 steps

Have you spent a lot of time making contents and doing a lot of little operations for Seo optimization of your website and you don't know if all of these activities brought results? The good news is that online everything is measurable, but you should know how to...

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Google Hotel Finder, the hotels search engine

Google Hotel Finder, the hotels search engine

Looking for a hotel in Italy or abroad? Google Hotel Finder is your ideal search engine. It is a useful tool for web marketing in tourism, an opportunity for facilities to get more online visibility and promote their business through the best offers, promotions, and...

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SEO, how to do link building to index a website on Google

SEO, how to do link building to index a website on Google

Link building is one of the SEO techniques to index a website on Google and other search engines. Often overlooked, this activity is extremely important to guarantee the credit of a web page. How does link building work? Google detect internal backlinks and...

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