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Innovation in digital marketing is an ongoing process that allows companies to improve the strategies and techniques they use to promote products and services online. Some of the most innovative technologies that are revolutionizing digital marketing include artificial intelligence (AI), machine learning (ML), augmented reality (AR), Virtual Reality (VR) and the Metaverse.

Businesses that are able to leverage innovative technologies can gain a competitive advantage and improve their marketing results.

Luigi Nervo, Digital marketing Italy

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