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Google Analytics is a free and powerful tool that offers a comprehensive overview of your website’s traffic and performance. It is a fundamental element for any effective digital marketing strategy, as it provides valuable data and insights to understand your audience, measure the performance of your marketing campaigns, optimize your website and increase conversions.

With proper implementation and utilization, Google Analytics (formerly UA Universal Analytics, now GA4) can provide invaluable data to understand your audience, analyze website page performance, and organic and paid traffic.

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