Luigi Nervo
Digital marketing, advertising and communication
Turin (Italy)
Luigi Nervo, a Turin-based digital marketing manager specializing in Seo, lead generation, content management and communications.
From this site, you can contact me for proposals and collaborations, or to exchange opinions on the topics covered. Here you can find insights into the digital world and some advice on how to add value to marketing activities.
Be smart, think Digital
Apocalyptic and integrated in the age of AI
In the debate on artificial intelligence, I see more and more often a contrast that Umberto Eco had already focused on in 1964 when talking about the mass media. "Apocalyptic and integrated" was born as an essay dedicated to communication and theories of mass culture,...
Digital media plan: more than a list of channels
A digital media plan goes beyond the classic channel list. It is a system of levers that work together to take a person from "I don't know you" to "I choose you". Basically, it often happens that channels are activated in a shattered way: a social campaign on one...
SEO for e-commerce comes from demand, not from the catalog
E-commerce SEO is often tackled starting from the product catalog: first you upload the products, then organize them into categories and only then you try to do SEO. In reality, to rank on Google, an online shop should be designed starting from users' search demand....
9 free Google tools for SEO and digital marketing
If we talk about digital marketing, we have to mention Google, one of the most important channels for a successful strategy. A primary source of organic and paid traffic, it can significantly increase both conversions and brand reputation. A company that is so...
My experience between theatrical improvisation and digital marketing
To be successful in digital marketing, hard skills (for example, knowledge of SEO techniques and how campaigns work on Google and Meta Ads) are essential, but also soft skills, non-technical qualities that are able to make a real difference. Almost two years ago, I...
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get...
Why you need to focus on video content
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories....
