Luigi Nervo

I am a Digital Marketing Manager with over 12 years of experience in the world of digital marketing, with a strong focus on SEO, SEM, content marketing and e-commerce strategies. I managed large-scale projects, coordinated editorial teams and created content that reached millions of users.

Stories have always fascinated me. As a boy, I filled pages with notes, articles and ideas, driven by curiosity to tell the world. Digital was for me the terrain where these stories could come to life, intercept, involve and convert millions of people.

I started as a journalist, then I have dived into digital marketing, honing my ability to combine content and performance. SEO, advertising, e-commerce: each project has been a challenge to tell brands, products and services effectively.

And I do all this with the same passion as when I wrote my first article. Because digital marketing, for me, is this: telling stories that create real connections and bring concrete results.

• Role: Digital Marketing Manager, Journalist, SEO & Content Marketing Expert
• Experience: Over 12 years in SEO, content marketing, e-commerce, and online advertising
• Sectors: Digital publishing, e-commerce, advertising, marketing and communication services

Projects, stories, connections

Every project I have worked on has not only been a professional challenge, but an opportunity to transform ideas into reality, numbers into people, strategies into stories that work. I’m not satisfied with growing a site or optimizing a funnel: I want every project to have a soul, to leave its mark.

With Ecommerce Guru, I contributed to the birth of a platform that is not just an information portal, but a real hub for those who live in the world of e-commerce. And with the Ecommerce Day, I participated in the first edition of an event that is not just training, but connection between innovators, experts and companies that want to change the future of digital commerce.

In Italiaonline, I had the privilege of working on some of the most visited editorial portals in Italy: Virgilio Motori, Sport, Notizie, QuiFinanza, SiViaggia, Libero Tecnologia, DiLei. 17 million unique users every month are not just a number: they are people with questions, curiosities, needs. I have worked to make the content of these portals more useful, more findable, more relevant, through advanced SEO strategies, affiliate marketing and marketing automation. I created synergies between the editorial and IT teams to build a digital ecosystem that was not just a container of news, but a guide for those looking for answers.

Finally, the Bolaffi Stories project is much more than a series of videos: it is the demonstration that the value of an object is not only in its price, but in its history. Telling the story of the past through coins and stamps has given new life to objects that are not simple collector’s items, but witnesses of eras, cultures, events that have changed the world.

Behind every project, there has always been the same goal: not to sell a product, but to create an experience, to give value, to leave an impact. Because digital marketing, when done right, isn’t just about numbers and strategies: it’s the ability to build something that people want to remember.

Improvisation, swimming and travel

Digital marketing is a combination of strategy and creativity, data and intuition, technique and improvisation. And perhaps this is why, even outside of work, I always find myself attracted to disciplines that require the same harmony between structure and freedom.

On the stage of theatrical improvisation, you have to be ready to respond to the moment and build a story from scratch. There is no script, only intuition and listening. That’s where you learn to trust your own ideas, pick up on other people’s signals, and turn any cue into something surprising. For me, it’s much more than a game: it’s a way of training the mind to see connections where others see emptiness.

In swimming, on the other hand, it is the rhythm that guides me, that of breathing, of strokes, of silence underwater. There is a regularity that gives confidence, but also the challenge of always going a little faster, a little further. It is a passion that has taught me patience, resilience and the pleasure of overcoming my limits, lap after lap, even when fatigue sets in.

Finally, travel and TV series are like windows on different worlds that feed my curiosity and my way of telling stories. Because whether it’s SEO content, a brand strategy, or an advertising campaign, it all comes down to this: knowing how to engage your audience with an authentic and compelling narrative.

I love everything that pushes me to get out of the box, explore, learn, grow. Because that’s the beauty of life: not knowing exactly where it will take you, but having the courage to follow it anyway.

Keep in touch

Write to me for information or requests.

You can find me on LinkedIn, or you can fill out the form below.

I hope to hear from you soon.