The advantages of Google AdWords for advertising on the Internet

by | Feb 16, 2013 | Advertising

Topics: Google Ads
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How advertise on the Internet effectively while optimizing the investment? Simple, with Google AdWords , the platform that allows you to run ads related to the results of the leading web search engine. In this article we will see what are the advantages of Google AdWords over other media and over classic paid banner ads.

Online advertising saves time, resources used and money. The creation of a TV commercial takes a very long time: from pre-production with the casting of actors and the preparation of scripts and storyboards, to recording and post-production with all the retouching and effects to optimize the video.

For theradio ad, the time frame is shorter, and the same applies to the one in newspapers or magazines. The other factor that is costly for these media, however, is the bargaining to secure space: the advertiser must approach media centers, which then contact the dealerships and establish a lengthy dialogue to succeed in obtaining the best placements.

Creating an advertising campaign with Google AdWords, on the other hand, is much faster. After planning the strategy, all that is needed is to set the parameters, create the content with copywriting work to make it stand out, and enter the billing information.

Narrowing the field to online advertising, Google AdWords allows for far better results than classic paid banner ads on portals because it allows for non-dispersal of ads by going out and hitting exactly the targeted audience. It also reduces costs because with the CPC (cost per click) system, the advertiser pays only for conversions to their site, that is, direct clicks. In contrast, many portals offer banner packages with subscriptions based on traffic estimates or based on impressions gained and do not even evaluate the qualitative data of those viewing the ad.

The first strength of Google AdWords is relevance. Ads are linked to keywords that match the query typed by the user in the search engine bar. In this way, a specific request is matched by a specific response. You can also set parameters such as geographic extent, language, technology used and demographic data.

The second strength is return on investment (ROI). Google Adwords allows you to measure the effectiveness of each element of the campaign: the ads, individual key proles, and search queries. When linked with Google Analytics it makes it possible to understand what clicks led to conversions, which can be leads of different types, online sales or specific calls to action. In this way, campaign settings can be changed in real time for better results.

The third strength is coverage. According to data provided by Audiweb, in the past year 25.8 million Italians conducted online searches in a single month, viewing 4.3 billion pages. With Google AdWords it is therefore possible to go out and target a very wide audience while focusing on the segment that is most interested in the proposed product or service.

Luigi Nervo

Luigi Nervo

Digital Marketing Manager

Marketing, Seo and content expert (read the bio).

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Luigi Nervo

Luigi Nervo

Digital Marketing Manager

Marketing, Seo and content expert (read the bio).